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5 outils SEO indispensables

Le référencement naturel ou SEO est devenu une nécessité pour tous les sites. C’est ainsi qu’il est préconisé d’utiliser les meilleurs outils disponibles pour mieux positionner son site dans le classement Google. Il en existe bon nombre sur le marché qui présentent différentes fonctionnalités suivant les besoins de la clientèle. Dès lors, il est intéressant de savoir quels sont les 5 outils SEO indispensables.

L’outil Google Search Console pour récolter les données basiques de votre site

En optant pour l’outil de référence Google Search Console, vous pourrez accéder simplement aux informations basiques de votre site. L’outil analyse de manière efficace la prise en compte de vos pages par les robots de Google. Grâce à Google Search Console, vous pourrez avoir une idée claire des performances de votre site.

En plus de cela, Google Search Console vous donne la possibilité de visualiser la couverture de l’index Google sur vos pages. En faisant appel par exemple à un consultant SEO, vous dénichez les pages qui comportent des erreurs. La couverture de Google Search Console prend en compte les versions mobiles.

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Pour finir, les différents liens dirigés vers votre site ou backlink sont analysés par la Google Search Console. Il en va de même pour vos liens internes qui constituent le maillage de votre site.

Google Analytics comme indicateur des performances du site

En ce qui concerne l’outil Google Analytics, il s’agit d’une référence incontournable pour faciliter le suivi de votre trafic quotidien. Il vous permet de connaître le mode de navigation des visiteurs de votre site. Peu importe votre canal d’acquisition, Google Analytics vous livre vos KPI ou indicateurs de performances. Ils peuvent être en rapport avec le nombre de sessions, d’utilisateurs, de pages parcourues ou encore le niveau de rebond.

Par ailleurs, sachez qu’il est tout à fait envisageable d’allier les outils Google Analytics et Google Search Console.Cela vous permettra de regrouper des données fondamentales pour mieux gérer les campagnes publicitaires de votre site. Vous saurez de cette manière comment les internautes interagissent sur votre site pour mieux cibler vos campagnes de marketing digital.

Google Tag Manager pour un suivi optimal des sites

L’outil Google Tag Manager facilite les installations de scripts sur votre site web en passant par les tags. Vous n’aurez donc pas besoin de faire appel à un développeur web pour paramétrer votre script Tag Manager. Il vous suffira d’ajouter les codes de suivi disponibles sur des outils additionnels comme Google Analytics.

En outre, vous pouvez avec Google Tag Manager bénéficier de fonctionnalités supplémentaires pour la configuration du suivi des interactions des visiteurs sur votre site. Qu’il s’agisse des clics sur les boutons ou des liens disponibles, vous serez en mesure de les tracker grâce à cet outil SEO.

Connaître son positionnement avec l’outil SEMRush

Voici l’un des outils les plus efficaces du SEO. Avec SEMRush, vous saurez absolument tout sur le positionnement de votre site. Il utilise principalement les données des mots-clés pour faciliter la traçabilité des résultats de recherche, mais surtout pour évaluer le positionnement des concurrents.

De plus, SEMRush vous dévoile tous les détails au quotidien de votre classement SEO. Vous pourrez alors mieux gérer l’évolution de votre site en adoptant les meilleures stratégies de marketing digital pour faire face aux sites concurrents. Un Consultant SEO pourra vous éclairer sur les analyses de positions établies chaque jour par l’outil SEMRush. Vous saurez précisément si la structuration de votre site web est correcte avec des balises bien intégrées pour améliorer votre référencement naturel.

Analyser techniquement un site grâce à Oncrawl

Si d’aventure, vous désirez faire l’analyse technique de votre site, alors Oncrawl est l’outil SEO indispensable à avoir. Grâce à lui, vous pourrez crawler votre site pour découvrir les secteurs à améliorer. En plus de cela, Oncrawl vous facilite l’analyse technique de l’activité des robots de Google sur votre site.

Pour finir, l’outil SEO Oncrawl vous offre une analyse minutieuse des fichiers de vos pages. Vous pourrez par exemple améliorer le maillage interne s’il existe des pages qui en sont dépourvues.

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