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Home Social media Pourquoi créer un compte Instagram multilingue pour son entreprise ?
Now reading: Pourquoi créer un compte Instagram multilingue pour son entreprise ?

Pourquoi créer un compte Instagram multilingue pour son entreprise ?

Si votre entreprise souhaite acquérir de nouveaux leviers pour développer votre activité, la présence sur les réseaux sociaux est indispensable. Si vous êtes propriétaire d’une activité visuelle dans les domaines de la mode, de la photo, du voyage, Instagram est le réseau social sur lequel il faut être actif.

Avec plus de 700 millions d’abonnés, Instagram est l’un des réseaux sociaux les plus importants au monde ! Aujourd’hui à la propriété de Facebook, il est utile pour tous ceux qui souhaitent communiquer efficacement avec une audience de masse. Instagram est également le paradis des influenceurs puisque beaucoup d’utilisateurs suivent les personnalités qu’ils adorent. Puisque Instagram est un réseau social basé sur la photographie, les stars partagent visuellement leur vie et en profitent pour réaliser de nombreux partenariats.

Si vous souhaitez vous lancer sur Instagram et développer votre marque à l’étranger, la création d’un compte Instagram multilingue est indispensable. Dans cet article, nous vous expliquons comment donner vie à un compte Instagram multilingue.

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Quels sont les avantages du compte multilingue ?

Le compte multilingue est la stratégie choisie par de très nombreuses entreprises dans le monde. Concrètement, un compte multilingue est une page Instagram qui publiera des posts dans la langue dans laquelle se trouve un utilisateur. Très utile, cette stratégie permet en effet d’adapter un post pour un pays ou une langue en particulier. Si vous souhaitez vous développer en Allemagne, le post que vous posterez en Français sera instantanément disponible en Allemagne…mais en allemand ! Vous pourrez ainsi partir à la conquête de votre public cible.

Les avantages de ce type de compte sont nombreux. Aux yeux des utilisateurs, avoir des publications dans leur langue va permettre d’accéder à un contenu ciblé qui les intéresse. Pour vous, c’est évidemment un moyen de développer votre entreprise en gagnant de nouveaux clients. C’est ainsi une très bonne solution pour augmenter rapidement votre chiffre d’affaires.

En termes de crédibilité, une marque qui communique à l’international vous apporte de nombreux avantages. Vous faites la démarche d’aller vers des utilisateurs étrangers. Ces stratégies se remarqueront et vous grimperez rapidement en popularité sur la plateforme.

Traduire ses stories mais aussi la légende de ces photos permettra de vous implanter rapidement à l’étranger.

Gérer son compte Instagram multilingue

Avez-vous un community manager ou une personne qui pourra prendre en charge la gestion de vos réseaux sociaux ? Si vous souhaitez vous implanter à l’étranger, disposer de solides compétences des tendances dans chaque pays dans lequel vous souhaitez être est primordial.

Il faudra également avoir le temps de gérer un compte dans plusieurs langues.

Pour cela, élaborez un planning des publications. Il sera bien plus simple de gérer votre compte avec une liste, par date des posts et stories partagées sur votre page. Vous pouvez par exemple créer un jour fixe ou vous fixez un jeu concours, un autre avec une FAQ etc. Organisez vos réseaux mois par mois et écrivez, à l’avance, le contenu de vos posts. Au début de chaque mois, faites traduire vos posts dans les langues que vous souhaitez et programmez vos posts. Afin d’être plus impactant, nous vous conseillons de choisir un traducteur freelance.

Si vous souhaitez vous implanter en Slovaquie, faire appel à un traducteur français slovaque pour prendre en charge vos contenus est une bonne stratégie.

Suivez les statistiques de votre page et voyez les pays qui consultent vos stories et qui s’abonnent à votre page. Grâce aux hashtags, vous pouvez toucher un public international. À partir de vos statistiques, vous pourrez déterminer les langues dans lesquelles vous pouvez développer votre compte Instagram.

Conclusion

Gérer un compte Instagram multilingue est une excellente stratégie pour se développer à l’étranger. Attention toutefois à proposer des traductions de qualité adaptées à votre public. Pour cela, nous vous conseillons de faire appel à un traducteur professionnel qui a déjà fait ses preuves dans la traduction marketing. Il est préférable de choisir un traducteur par langue qui aura une parfaite maîtrise de vos contenus à traduire. Soyez organisés et prévoyez un véritable planning de vos publications sur les réseaux sociaux. Vous verrez qu’il sera rapidement indispensable de poster du contenu multilingue sur votre page Instagram.

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