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Les différentes étapes du tournage et du montage d’une vidéo d’entreprise

La vidéo d’entreprise joue un grand rôle dans la stratégie de communication. De plus en plus d’entreprises s’y intéressent, mais elles ne savent pas comment la réaliser. Nous présentons dans cet article les différentes étapes de conception d’un film corporate.

Découvrir les étapes de la réalisation d’une vidéo institutionnelle

La réalisation d’une vidéo d’entreprise se fait en 5 phases basiques. Ces différentes étapes du tournage publicitaire peuvent toutefois contenir des interventions optionnelles comme l’introduction de textes spécifiques, etc. Le tarif de la prestation de vidéo d’entreprise se fait ensuite en fonction de vos besoins et exigences.

Constitution du cahier de charge

C’est un document dans lequel on mentionne tous les besoins. On y trouve des informations concernant :

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  • l’objectif principal de cette vidéo
  • les messages à faire passer 
  • la cible 
  • les moyens de diffusion 

Les réponses données à ces questions permettront de mettre en place le format et le ton de la réalisation.

Mise en place de l’écriture

Cette étape est importante, car si elle est mal réalisée, la qualité de la vidéo ne vous satisfera pas. Le scénario est l’élément que vous utiliserez durant la réalisation du film. C’est la pièce maîtresse de la préparation et de la planification du tournage. Le scénario sera adapté en fonction des modifications qui surviendront lors de la prise de vue, cela permettra de garder le fil lors du montage.

La préparation

Une fois le scénario terminé, il faut programmer la réalisation. Il faudra donc étudier les emplois du temps des différents acteurs, les disponibilités et les distances des lieux de tournage. Il est important de savoir que le temps de tournage est très long. Par exemple, pour une interview d’un salarié qui occupe un poste administratif, il faut au moins 20 minutes d’installation de matériels et de réglage de lumière, 30 minutes d’interview et 30 minutes de tournage dans le cadre de travail.

Le tournage

C’est l’étape importante de la création d’un film, car il faut mettre en œuvre tout le travail préalable effectué. Quel que soit le temps dépensé pour la préparation, il y a toujours des imprévus et souvent des surprises. C’est par exemple le cas d’une personne interviewée qui n’arrivera pas à bien s’exprimer, d’une chaîne de production qui tombe en panne, d’une météo désavantageuse….

Le tournage nécessite beaucoup de réactivité et de créativité, car de nombreuses personnes sont parfois sollicitées et des lieux réquisitionnés. Il faut donc tout mettre en œuvre pour monter le film dans le respect du timing prévu. C’est à ce moment que le travail en équipe prend tout son sens.

La post-production

Cette étape concerne toutes les opérations techniques à réaliser après le tournage

  • Le dérushage

Ce travail consiste à mentionner tous les plans et à réaliser un premier tri pour éliminer les mauvaises prises. Il faut, pour chaque personne, noter le nom du fichier, les réponses et la durée. Cette opération est nécessaire pour faire un bon montage.

  • Le montage

Il consiste à reprendre le scénario et à l’adapter en fonction des éléments du dérushage.

  • L’habillage

Cette étape consiste à intégrer tous les éléments graphiques nécessaires : titre, remerciements, logos et synthés (incrustation de texte sur la vidéo).

  • L’étalonnage

Cette opération permet de corriger les éventuelles erreurs de tournage et d’harmoniser la colorimétrie de tous les plans pour gagner en esthétique.

  • Le mixage

Il concerne la gestion du niveau sonore du film.

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